UC Merced Arts

Privacy policy

UC Merced Arts

UC Merced Arts respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, and safeguard information when you purchase tickets, subscribe to communications, or attend events.

  1. Information We Collect: We collect personal data you provide directly to us, including: Name, email address, phone number, and mailing address.Payment details (processed securely by third-party providers; UC Merced Arts does not store full credit card information). Ticketing preferences, event attendance history, and donor group memberships. Marketing communication preferences: We may also collect technical information through cookies or analytics when you interact with our websites or Vivenu ticketing pages.
  2. How We Use Your Information: We use your information for: Processing ticket purchases and event registrations; communicating about your tickets and upcoming events; providing marketing and donor group updates (with your consent where required).Improving our programs and services through analytics; and complying with legal and university obligations.
  3. Sharing of Information: We may share your data with: Vivenu (ticketing platform) for processing ticket purchases; Mailchimp (email marketing provider) for sending newsletters and updates; Payment processors for secure financial transactions; and other UC Merced departments for university operations and reporting. We do not sell personal data.
  4. Legal Basis for Processing (EU/UK GDPR): If you are located in the European Union or UK, we rely on:Contract (to provide tickets and services you request).Consent (for optional marketing communications).Legitimate interest (to improve our services and report attendance).
  5. Your Rights: Depending on your location, you may have the right to:Access, correct, or delete your personal data.Opt out of marketing communications at any time.Request restriction of processing or data portability.For California residents: opt out of “sale” or “sharing” of personal data under the California Consumer Privacy Act (CCPA/CPRA).To exercise these rights, please contact us (see below).
  6. Data Retention: We retain personal data only as long as necessary for ticketing, communications, and legal requirements.
  7. Data Security: We implement reasonable technical and organizational measures to protect your information. Ticketing and payment data are handled by certified third-party providers in compliance with applicable standards (e.g., PCI DSS for payments).
  8. International Data Transfers: Personal data may be transferred to third-party providers outside your country of residence, including the United States. Where applicable, safeguards are in place to protect your data under GDPR and other laws.
  9. Cookies & Tracking: Vivenu and Mailchimp may use cookies or similar technologies to analyze traffic and improve services. You can manage your preferences through your browser settings.
  10. Updates: We may update this Privacy Policy periodically. Changes will be posted on our website with a new “Last Updated” date.
  11. Contact: For questions or requests regarding your privacy rights:

UC Merced Arts